National Museum of African American History and Culture /  2017 Annual Report

The 2017 report highlights museum accomplishments through visitor quotes about their experiences.

  • The distinctive building is featured on the cover is meant to evoke the three-tiered crowns used in Yoruban art from West Africa.
  • Table of contents and letter from the director Lonnie Bunch III.
  • Two pages emphasize a celebration of the museum’s first year featuring a full bleed image of dancers leaping in elation and a pull quote with creative typography.
  • Scenes from exhibits and visitors illustrate this spread including a black and white photograph of black children in a vehicle from the ‘50s, a man standing in front of a collection of framed photographs, and an older woman carrying an old style camera.
  • Two pages discuss the museum’s educational accomplishments. the full bleed photo at left shows two children marching, one carrying an American flag, in front of a life size photograph of civil rights activists marching.
  • Pioneers and ancestors are honored in the museum’s exhibits and programming. At right is a full bleed photograph of a woman holding up an old photograph of her ancestor.
  • These pages record creative initiatives and partnerships from the year featuring a photograph of two young men dancing.
  • The back cover features a photo of the dramatic interior of the museum. The openness to light symbolizes the open dialogue about race. Shadows from this light emerge from the intricate ironwork whose design pays homage to the craft of enslaved African Americans.