Athenaeum  /  Visual Identity

The Athenaeum is a historic nineteenth-century building hosting contemporary art exhibitions, music and drama performances, lectures, ballet classes, and other special events.

  • Northern Virginia Fine Arts Association's brand for the Athenaeum to reflect 19th-century lettering in a contemporary style.
  • Letterhead has the Athenaeum logo and company info while the reverse is solid purple with the word “Athenaeum.”
  • The front of the envelope has the Athenaeum logo with a grey outline to enter an address and the back has the word “Athenaeum.” and address.
  • Business card has the visual identity with contact information. The reverse is a solid purple with the word “Athenaeum.”
  • The cover of the Athenaeum’s brochure features a photo of the Greek Revival building built in 1852.
  • Brochure has photos of the Athenaeum with one of Union Soldiers standing on the building's front steps from the mid-1860s.
  • Eight announcement cards for different art exhibitions maintain a brand consistency.
  • The cover of Ruth Bolduan's art exhibition catalogue reflects the same branding for other Athenaeum communications.
  • An interior spread from the Ruth Bolduan art exhibition catalogue.
  • An invitation to a garden party for members and supporters of the Athenaeum. The cover features a photograph of a flower.
  • One of three special event signs created for exterior display featuring the branding and the event information.