Visual Identity  /  Small man. Big man. AIGA

Small man. Big man. promotes a poster exhibition celebrating Toulouse-Lautrec’s influence on the world of graphic design.

  • Save the Date card for “Small man. Big man.” to promote an AIGA DC Chapter poster exhibit celebrating Toulouse-Lautrec’s enormous influence on graphic design.
  • The front and back of the exhibition announcement poster features a cropped, off-center and tilted photo of Toulouse-Lautrec.
  • Raffle tickets. At the end of the exhibition run, winners chose their favorite poster to take home.
  • The lecture series announcement shows each speaker’s poster hung in environments similar to the kind Toulouse-Lautrec frequented.
  • The reverse lists each speaker’s biography, lecture information, and a reproduction of their poster.
  • A thirteen-foot tall Toulouse-Lautrec, composed of the poster announcement and eleven other segments, greets visitors at the exhibition entrance.
  • Exhibition posters hang higher than normal, giving visitors a viewing angle similar to Toulouse-Lautrec’s perspective.