Visual Identity  /  Sasakawa Peace Foundation, USA

These print materials promote an art gallery and library established to foster improved relations between the United States and Japan.

  • Press kit folder, front and back. Branding for an art gallery and library established to foster improved relations between the United States and Japan. Key brand elements include muted colors, stripes reminiscent of rock gardens, sans serif typography, simplicity and surprise.
  • Press kit folder interior with business card.
  • Front and back of the letterhead.
  • Envelope flaps carry the striped design, a key brand element.
  • The business cards are folded and feature stripes on the inside top and back panels.
  • One of ten catalogues produced featuring an artwork detail, a translucent wrapper, and a printed stripe containing the show title and dates.
  • An interior spread from painter Tom Nakashima’s exhibition catalogue.
  • The catalogue contents are housed inside a folded container featuring the artist’s name embossed on the outside.
  • Two folded printed pieces rest inside the opened container.
  • One of the folded pieces displays the work in the exhibit and the other holds an essay and the artist’s biography.