Visual Identity  /  George Washington: A National Treasure, National Portrait Gallery

This contemporary visual identity system is for a traveling exhibition of a single historic painting: the iconic Gilbert Stuart portrait of George Washington.

  • A contemporary brand for a traveling exhibition of a single historic painting: the iconic Gilbert Stuart portrait of George Washington.
  • The press kit folder interior features a detail of Stuart’s painting of George Washington.
  • The letterhead shows the main exhibition mark: a detail of Washington’s portrait in between a star and stripes.
  • The exhibition catalogue is pictured inside the collector's edition slipcase.
  • The front and back covers of “George Washington: A National Treasure”
  • A chapter opener from the catalogue displays a crop of the Gilbert Stuart painting focusing on Washington’s hand grasping his sword.
  • The exhibition family guide highlights children’s activities in a contemporary, playful, and colorful format.
  • Interior spread from the exhibition family guide.
  • This educational newspaper, with colonial era stories, is distributed to middle school students before visiting the exhibition.
  • The cover of the graphics standards manual.
  • The graphics standards manual's table of contents.
  • Proper and improper uses of the exhibition mark are presented.